Why We Created Direct Response Marketing 2.0

Far too many people are struggling to be “Internet marketers.”

If that’s your primary focus these days, you’re missing 90% of the time-proven strategies you could easily apply to your marketing that could take your businesses to that $10-million, $20-million, or $100-million range and beyond.

It will also help you get your business up and rolling quickly.

There’s a case study in the DRM 2.0 system of someone making a billion dollars a year giving away CD-ROMs. 

They’re online – but you simply can’t do that kind of volume online alone.

And, when you’re starting out online today, you’re drastically cutting your odds of success when you ignore so much of what you could easily be doing, in addition to online marketing, to build your business.

What we want to do is lift your horizons beyond anything you ever imagined, so there are no shackles on the possibilities for you.

That’s the real power of the DRM 2.0 System.

Module 1: Intro to DRM 2.0

We'll start things out the right way by outlining exactly why this will become the most vital piece of your overall marketing system, why this is so extraordinarily powerful, and how you can best proceed through the modules to tap that added power in the quickest, easiest way.

Even if your primary focus is online marketing!

Some of the tips you’re going to hear from all of us aren’t what you’d normally hear in Internet Marketing circles.

You'll learn methods you never thought of to maximize your results by multiplying everything you do easily and effectively.

Module 2: The Book of Buyers

Do you know about the "Book of Buyers"?

It's a massive compendium of the latest highly-targeted mailing list of targeted names.

It's an absolutely huge book and it’s really out of a lot of people’s price range. But anyone can go to the library, and they can use it there for free. They won’t let you check it out, but you can use it there in the library.

But it's about more than lists - so much more!

Module 3: How to Use DRM 2.0

In this module I am going to show you how to find "Red Hot" offers that are just sitting there online, converting like crazy and waiting for you to step in and grab a slice of their pie. It really is that easy, when you know what to look for.

Then I am going to show you how to signup as an affiliate, and get the tools you need to successfully step into a quick, easy, and profitable campaign.

Finally I'll share the 5 steps to pulling it all together - even if you don't have a product of your own!

Sound good? Let's go!

Module 4: Crafting Your Magic Offer

The first thing that you should know is that offers are the tip of the spear; they’re the tip of any copywriter’s spear in terms of giving you good selling power and the right offer will add tremendous power to any offer you wish to present to prospects – offline or online.

If you don’t have good offers, you won’t have good selling power, even if you hire the best copywriter in the world.

When copywriting master “Million Dollar” Mike Morgan writes copy, he starts with the offer first. If he’s writing online copy, he starts with writing what the offer’s going to be. If he’s writing for an offline offer, he generally starts with the order form, and in this module he'll tell you why...

Module 5: Two Simple Tactics to Increase Sales by 28% (or More)

One of the things you need to think about in terms of building a magic offer, especially when we’re talking about information products, is what is the value perception of that product?

Let’s take a look at value perception in terms of information products that would be available on the Internet.

Module 6: Your First Real Mail Promo

There are thousands of list brokers and lists for sale. You can find a lot of them on the Web by simply searching Google for “mailing list for sale” or “mailing list for rent.”

But – unless you buy a list from a reputable source, you could find yourself wasting a lot of money on printing and postage sending your message to a list that’s riddled with “dead” names – people who have moved or a list that’s been sold and re-sold so many times it’s been beaten down and the response looks more like the response you’d get from an email list – except you’re paying 50 cents to $1.50 per piece to reach them.

A list of some reputable brokers you can contact is included at the end of this module.

Module 7: How to Get Free PR

The first thing you have to think about is: what is your hook?

What makes somebody in the media say, ‘Why is this important?’

Just because you opened a business or just because you showed up for work today or just because you’ve discovered something that’s interesting to you doesn’t necessarily mean that the media will be interested.

But, no matter what it is that you’re doing, they can be interested in it if you think of a unique hook. Dave will show you how...

Module 8: Merging Online With Offline

This module is all about Hybrid Marketing - mixing the best elements of online and offline marketing to achieve phenomenal results in your business!

This will show you all the things that we talked about from session one with basic marketing to session two about refining your market and customer base to session three, getting the customer to chase you down like a stalker, and last night’s session four, your back-end product line and your automation and outsourcing.

This is going to show you how we put all of those together, online and offline, and what we want you to model after. Use as much of this as you want, and please use it, because it works over and over and over again.

Module 9: The Math of Marketing

If you can add, subtract, multiply and divide -- which anybody with a $2 calculator can do --then you’ve got it. 

It’s all about calculating your return on investment, or ROI.

It’s about dollars spent versus dollars made and just understanding the cost - most businesses up to $1-2 Million don't need anything any more complicated than that.

Our job is to make offers and to get people to take action. Sure, build relationships too... but the money is in the math, and the math is why we are in business to begin with.

Module 10: Putting DRM 2.0 to Work

You've been through the modules. Now it's time to pull it all together and get some serious offline direct response marketing pulling leads into your business.

You've also discovered some extremely simple ways to use the offline/online channel in reverse -- to better cement your existing customers to you and get more orders coming in from the prospects and customers you already have online.

But, before you really crank up the DRM 2.0 machine, it's important to make sure your online house is in order.

Important Message Before You Buy...

As Lee mentioned in the Intro video above, what you're getting is the core 10 modules in PDF form today, PLUS any bonuses we have been able to recover.

Many of the audios, Power Tips, and other bonuses originally included in the full $1000 physical product were lost when Alan passed away - and, unfortunately, they may never be recovered.

We do have some content on a damaged external drive and will be adding them to the course when/IF they become available.

Please keep this in mind before you enroll. It's still a KILLER training and just one nugget from this course can yield many multiples of reward for you.


Dedicated to the memory of Erik Stafford and Alan Bechtold, two co-creators of this project and dear friends who are missed daily.

This training is closed for enrollment.

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